Rustled brand

Posted on February 1, 2012 by dtw42

Anyone noticed that Morrisons have own-brand soft drinks called "Iron Brew" and "Dr. Pop"? To study this phenomenon, we're launching the "Journal of Lookalike Branding". Batley University Press already publish a "Journal of Copycat Branding". Is that so? Yep. And your mockup uses practically the same fonts and colours. Well how about that!

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